I hate to admit but Facebook is an excellent network for communication. Since everyone and their mother uses Facebook, it is an easy tool to spread the word about something. The fact that you can post something and someone can "share" it on their wall, exposes it to a greater amount of people. I know, at school, a lot of student organizations use Facebook to get the word out about events. I could see Facebook as a very useful tool for the library to use. Hours, holiday closing, upcoming story-times, new system & instructions (because people still ask question)... there is a lot of information the FPL could put on a Facebook page.
- Jessica
"Advertising on the Web is less about just hitting someone with a message... It's about engagement with that user." - Mark Zuckerberg
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